tetra tokyo was started in January 2020 by Toshi Ichikawa, a freelance marketer in Tokyo. Originally registered as Tetra Tokyo G.K., tetra tokyo provides the same services offered by Toshi but under a corporate format. As of November 1, 2023, "Tetra Tokyo G. K." is now Tetra Tokyo, Inc. In November 2021, tetra tokyo embarked on a new journey to bring fresh air to the advertising industry with disruptive and borderless collaboration.
tetra tokyo can provide help and meet needs in the following areas:
Marketing and Advertising
Consumer Interview Moderation
Creative Presentation Support
Film and Short Film subtitles
Business Development Support
Local Producing and Coordination
English to Japanese
Tetra Tokyo is passionate about disrupting the advertising industry. It is checking the opportunities from multiple angles through various In-house projects.
Our services are not limited to freelancing help or advertising and marketing expertise. Our ambitions extend far beyond that.
Mission – Make the advertising industry brighter and happier.
We bring fresh air to the advertising industry, the revitalization of which will lead to the happiness of the whole society.
Vision – Change the sentiments of society with our LOVE, keeping a co-creation mentality at the forefront of our mind.
We produce advertising for the future, with freedom from place, language, current roles and conventional customs.
We believe in what advertising can do, increasing the excitement of ad professionals.
Value - Break down the barrier with a DISRUPTIVE mindset.
Free from convention / Different points of view are positive assets (DIVERSITY) / Group dynamics encouraged / Changes welcome / Innovator spirit / Stick to the heart of the matter
Before starting his freelancing business, Toshi Ichikawa had 20+ years of experience working in global agencies, such as Beacon Communications and BBDO, with the Japanese agency DAIKO, and as marketing manager of Groupon Japan and account manager of CX, a leading US consulting firm.
My Clients before freelancing included Nike, P&G, Mars, Toyota, Domino's, etc.
While freelancing, Toshi worked both on the Client and Agency sides.
tetra tokyo, including Toshi Ichikawa as a freelancer, has helped many clients (see below) both directly and indirectly.
tetra tokyo is happy to continue working with these clients as well as welcome future opportunities with many new clients. The goal is for mutual happinesses among all "tetra" (four) parties: consumer, client, creative resources, media, with tetra tokyo performing as a core of them.